Note also that within the last quarter Apple said sales for the Watch increased by 50%.
This is also reflected in my estimate of 3 million in Q2 vs. Overall, about 33 million Apple Watch units have been sold since launch and they generated about billion in sales.
The average revenue per watch was therefore about $4,700.
My estimate has been that Apple sold about 15 million Watches in the last 12 months at an average price of about $330.
Rolex, on the other hand, was founded in 1905, 112 years ago at a time when watches were the avant-garde of technology.
Given this revelation of sales, we can test the estimates I put forward on the Apple Watch sales, shown below: We know that Rolex produces about 1 million watches a year and we also know that Rolex had sales of $4.7 billion in 2016.
Those who clung to that thin wire as a reason not to face the future were deceived.
The i Phone and the i Pad now stand alone of any PC or Mac.
This puts the Apple Watch revenue run rate at .9 billion, indeed above Rolex.
They may be slightly high but the news makes me feel quite comfortable in my methodology.
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